Passengers on Vietnam’s only privately owned airline – VietJet – have been treated to in-flight shows by flight attendants dressed only in bikinis. While the marketing gimmick isn’t commonplace on all VietJet flights, trips to beach locations will often feature the flight attendants in airline color bikinis. The move has been extremely popular and profitable for the airline, however not all are happy about it. The Civil Aviation Agency of Vietnam have tried to fine VietJet for an unapproved show on the plane, however since the plane was already at a safe altitude when it took place, it was permitted.